Tom Bootsma becomes co-owner of Aquaja
Aquaja is proud to announce that Tom Bootsma, currently director within the company, is joining as co-owner. As of May 1st, 2026, he has acquired 50% of the company shares. With this step, Aquaja consciously chooses an independent future and the further professionalisation of the organisation.
After nearly 15 years within the company, starting as an intern in 2011, Tom has grown into one of the key driving forces behind Aquaja. With his extensive knowledge of the internal organisation, production and project execution, he plays a central role in the company’s daily operations.
Over the past years, Aquaja has developed into an internationally active company within the pet retail and aquatics sector. With projects both within and outside Europe and a strong focus on tailor-made solutions, concept development and complete retail solutions, the company continues to invest in further growth, innovation and professionalisation.
Photo: © Jan-Gerrit Baumann – ZZA-Verlag / used with permission.
Strong Future
With this step, Aquaja makes a clear strategic choice for an independent future and the further professionalisation of the organisation. This decision aligns with Aquaja’s long-term vision to continue growing through its own strength within the international market.
The entry of Tom Bootsma as co-owner reinforces this vision and creates a solid foundation for further growth.
Within the renewed partnership, Danny Janssen will focus even more on external activities such as concept development and international growth. Tom will take responsibility for the internal organisation and operational processes.
Tom Bootsma:
“I am proud of the trust that has been placed in me and I look positively towards the future. There are exciting challenges and opportunities ahead as we continue building the future of Aquaja together.”
Danny Janssen:
“Tom started at Aquaja as an intern in 2011 and has developed over the years into one of the key pillars of the company. He has always remained loyal, even during more challenging periods, and through his dedication, knowledge and commitment, he has made a major contribution to the development and success of Aquaja as it stands today. For me, he has always been the ideal partner within the company, allowing me to focus even more on commerce, strategy and the further growth of the business in the future.”

